As a results-driven marketing coach, I bring extensive expertise in digital marketing, leveraging my background as a digital native who first made money from the Internet in 1998. Having recognized the common pitfalls in Internet advertising, I have learned that the key to success lies in implementing the right methods and strategies. With a strong focus on branding, advertising, digital content marketing, and paid media campaigns, I have honed my skills across various video production channels, including YouTube, TV, and livestreaming. Throughout my career, I have led and contributed to over 3000 full-funnel lead generation initiatives, encompassing brand awareness and conversion, collaborating within dynamic teams. I have developed the Marketing Is Fishing method over the last 5 years and I am excited to bring the "test to success" strategy to you in the form of this course and the additional coaching that is available to those that want it.